Wal-Mart Development in Chinese Market: Problems and Countermeasures— Based on the Enterprise Culture and Ethics
نویسندگان
چکیده
It is an indisputable that Wal-Mart did not operate smoothly in China. based on the development dilemma, this paper analyzes the internal and external factors of Wal-Mart developing in Chinese market, founds that differences in consumption habits and management culture, friction with China suppliers result WalMart developed unlucky in Chinese market. Finally, According to Wal-Mart’s SWOT analysis, makes relevant recommendations: changing the principle of direct purchase, adapting to China’s system and culture, changing the location strategy, improving efficiency to reduce costs, and providing safe and high quality goods and service.
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